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Product Design | Designing for a Real Need
As part of a product design project focused on inclusive design, I collaborated with Naama, a client who is hard of hearing, to identify a real challenge in her daily routine. Through research, empathy, and co-design, I developed a product that provides both a functional and aesthetic solution, tailored specifically to her needs and daily experiences.
PERSONA
Naama Kaplan Sharon.
Age: 27-year-old.
Background: she is currently a third-year fashion design student at Shenkar.
free time: she enjoys reading books, spending time with her husband and their dog, meeting friends, traveling, painting, and staying active. Alongside her studies, she works as a coordinator for a youth movement, where she guides communal volunteer groups, oversees national service placements, and is responsible for all the professional aspects of establishing and running service programs.
The Disability Naama Faces
I have a hearing impairment—specifically a neural hearing loss in both ears. It was diagnosed when I was 19, during a pre-military preparatory program. My mother is a speech therapist and my father is an ENT doctor, and thanks to them, I was able to recognize and understand my condition.
The main challenge is difficulty in distinguishing high-frequency sounds. For example, I struggle with understanding sentences that include high-pitched letters such as "sh," "ts," and "s." This makes it hard for me to piece together full sentences and fully grasp the conversation.
I wear a hearing aid, which helps amplify those high frequencies so I can better understand and follow speech.
A Day in Naama's Life
Process of Finding a Solution
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Solution
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