TOUITOU
JEWELRY
Touitou Jewelry is a family-owned jewelry business based in Nof HaGalil, specializing in handcrafted gold pieces made with the traditional filigree technique. Each piece is one-of-a-kind, custom-made, and designed to preserve memory, reflect heritage, and highlight true craftsmanship.
As part of the rebranding, the logo was redesigned based on the visual language of filigree – inspired by its fine lines, ornamental patterns, and delicate structure. The goal was to create a clean, modern identity that stays true to the brand’s roots in tradition, personal connection, and artisan work.
The result is a visual system that feels refined, emotional, and timeless – just like the jewelry itself.
Tool used
Design Process
Brand: Jewelry – handcrafted, memory-based pieces inspired by tradition and designed as one-of-a-kind.
Research: Surveys and interviews with jewelry buyers revealed a strong emotional connection to pieces that preserve memory, emphasize heritage, and feel truly unique.
Branding: Logo inspired by filigree craftsmanship, with a clean and delicate structure. Visual language includes soft cream and olive green, reflecting tradition and northern roots.
Packaging & Visual Identity: The packaging was designed as part of a unified branding system inspired by the main logo. It includes custom jewelry boxes, branded shopping bags, and care instruction cards. Every detail reflects the brand’s values of memory, artistry, and tradition.
